Probably because each of the 405 pieces is handmade and it is literally a unique work of art, made in limited series and available only to the creme of the watch-buying oligarchs.
The Latin word for pearl literally means unique, attesting to the fact that no two pearls are identical.
"In comics I'm able to apply these metaphors literally... a unique application of a unique medium".
Since then deals with companies such as Taptu, Fring, MobiLuck, MocoSpace and TuneWiki have extended TodaCell's reach from literally zero to 26M unique mobile users per month (by its own account), split 60% US and 40% Europe.
Even if you just downloaded it "out of curiosity" or grabbed your friend's phone out of their hand to "have a go", you've seen the bios listing stuff that literally everyone likes as unique traits.
Through the magic of Google Books you can now search through enormous numbers of books and magazines from the 19th century and see literally hundreds of writers who use more unique, less unique and even that bugbear of the purists, somewhat unique.
Living, quite literally, on its doorstep is a unique experience.
I mean, obviously our enterprise partners live literally everywhere across the globe in unique differentiated factors that we have.
As developers, we have the unique opportunity to quite literally define the experiences that consumers have with technology.
When we lose a parent, we lose someone unique, someone who has literally always been with us.
