This year it rolled out projections on to the outside of Broadcasting House and three different sets of analysis — from Sophie Raworth outdoors, Emily Maitlis at the big screen and of course Jeremy Vine, this time performing among some slightly spooky breathing avatars of politicians and a literal House of Cards.
Ukip is united in a very literal way: anyone still standing agrees with Nigel.
Your song Jesus, Take The Wheel is both a literal and metaphorical plea for Jesus to take over.
(Argentinian tango is metaphorical in this instance, not literal).
And moving forwards with things rolling by in your peripheral vision, that literal unspooling.
Westwood has forgotten what it is like to be poor: that, unless you are willing to eat only lentils and wear a literal hair shirt, living ethically and healthily are luxuries only the well-off can afford.
There had been no literal fisticuffs involved here, of course; such damage could have been done only by the studs on another player's boot.
But while they may have the unit-shifting power that western artists can only dream about (30 million sales and counting), their literal power did not stop a man trying to saw the hands off two of the most popular members during a meet-and-greet in May earlier this year.
"My attitude to money has always been that it is not a literal thing - it is an imaginative idea.
As long as no one is in a position to tell me how to interpret it, or that I must believe in the literal truth of holy writ, then I like there to be an established church, a repository of a long-shared cultural heritage, with a ceremonial function, and a source of genuine belief for many people, of whom I am not one.
I'll grant that is the essence of conservatism at its most literal.
