It may be a public event, such as a health literacy campaign.
In 1986 she became a national trainer in the literacy campaign Mission Alpha.
Twitter just launched a media literacy campaign with The United Nations Educational, Scientific and Cultural Organization.
The literacy campaign, known as Mission Robinson, has reached millions of people of all ages.
Digital literacy campaign An Apple for the teacher: are iPads the future in class?
The state started a national literacy campaign, offered free education to all and established rigorous sports, ballet and music programs.
Mr. Scieszka recently created a Web site called Guysread.com as part of a literacy campaign for boys.
This week, the Guardian launched a digital literacy campaign to improve IT and computer science teaching in schools and universities.
In the late 20th century the state embarked on an extensive school-building program, as well as on a vigorous literacy campaign.
In January, spurred on by Schmidt's speech, the Guardian launched the digital literacy campaign in partnership with Google to improve the teaching of ICT.
A 2015 oneoff, Mog's Christmas Calamity, was the bestselling picture book of the year, raising over £1m for Save the Children's literacy campaign.
