Specifically, we defined 3 radio listenership strata (from 61%to70%0%, from 71%to80%0%, and above 80%), and within each stratum, we paired the areas geographically closest to each other, one of which was randomly assigned to receive the intervention.
Along with Grimshaw's move to breakfast, the changes are designed to help bring the average age of Radio 1's listenership down from 32 to the station's target audience of 15-29 year olds. 15-29 year olds
The company also delayed the release of its May results to recalibrate the rankings after removing listenership data from two households, including one that had connections to the Univision executive.
A large percentage of its listenership comes from rural areas, including border areas of Nepal, which makes it one of the more important stations under the AIR banner.
And during the years NPR has applied Mr. Giovannoni's findings, it has more than doubled listenership and gone from near bankruptcy to financial stability.
His listenership rose steadily, from around 1,000 a week at first to 50,000 by the end of his yearlong song-a-week experiment.
A good piece in the US's Financial Times the other day (beware the paywall) explained that listenership is down from 60 million "at least once a week" to below 50 million, revenues 7% down compared to a fall of only 1.25% for music stations.
While people are spending less time listening to radio over all, public radio's share of radio listenership is up, from roughly 1percentt 20 years ago to more than 5percentt of all listeners today, according to the Station Resource Group, a public radio strategy and analysis organization.
The statistics of readership or listenership for printed and telecommunications media may be available.
