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"The question is, now that there is more direct competition, what happens to listener hours?
But by taking a look at programming, we can improve listener hours and our financial situation".
On reach this is our second consecutive quarterly record, with listener hours also up modestly quarter on quarter.
"As our number of listener hours increases, the royalties we pay for content acquisition also increase," the company said in its filing.
Last year, its revenue per thousand mobile listener hours — almost entirely from advertising — rose 9 percent to $23.83, but for all of its users, that measurement fell 8.5 percent to $30.49.
Although it sounds substantial, the forecast of 310,000 hours of viewing a month is a fraction of the total listener hours to Radio 1, which averaged nearly 70m hours a week according to the latest Rajar figures.
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At 8.5p per listener hour, it is more expensive than any other BBC radio station.
But the cost per listener hour of Radio 1 nearly doubled in the four years to last year to 1.1p, partly a consequence of its smaller audience.
But Shennan, also Director of BBC Music, said he did not believe that 6 Music, which has a cost per listener hour of just 0.9p, would be targeted by the corporation in its search for savings.
Today, Pandora's first quarter earnings reflected this flurry of activity, as the company saw GAAP total revenue increase 97percentt year-over-year to $83.9 million (with non-GAAP mobile revenue of $86.7 million), which outpaced mobile listener hour growth at 47 percent year over year.
These time-honored if somewhat shallow qualities are part of pop music's lifeblood, and when displayed in other contexts by other groups, have given many listeners hours of pleasure.
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