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There must be something clairvoyant about those mailing list companies.
Moreover, American stock exchanges cannot list companies that do not follow America's generally accepted accounting principles (GAAP).
On their Web sites, motivational speakers proudly list companies like Lehman Brothers and Merrill Lynch among their clients.
But many e-mail executives admit that these same list companies also add to their databases by buying, trading -- sometimes even stealing -- names.
Officials at many of the big companies marketing by e-mail admit that the list companies are not always honest about the sources of their names.
If the City regulator and the London Stock Exchange really believe in effective markets, they would not list companies registered in such places," he said.
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Mr. Wetherell argues that CMG's system, known as Engage, protects people's privacy in ways that mailing-list companies never can.
Adforce Inc., a company in Cupertino, Calif., is developing a system in cooperation with Metromail, one of the largest mailing-list companies, to do just that.
As for the CDP's annual Climate Leaders report, it expanded to include a group of more than 100 "A-List" companies that have taken top-shelf action to mitigate climate change.
Once a site collects a user's name and address, it can buy other information about him or her from mailing-list companies or, if it already has a database, it can examine its own customer files.
But while mailing-list companies are limited to identifying people for mailing lists by broad interests -- for example, subscribers to fishing magazines -- Internet-based systems can find a person who reads articles about fishing even if the Web page he is visiting is part of a general news or recreation site.
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