When you're going to link yourself to an athlete, you are looking for Derek Jeter.
In the course of my investigation, I came to understand that to link yourself to girdles is to suggest that some of your customers might not be young or, a worse fate yet, not in control of their bedtime snacking.
In the winter batch, the pitches followed an invariable narrative of imminent magnitude: link yourself to a name-brand unicorn ("We're Uber for babysitting . . . Stripe for Africa . . . Slack for health care"), or, if there's no apt analogue, say, "X is broken.
Otherwise, you can add a link yourself and specify whether it's a store link, more info, video, etc.
The temptation of narrating your genealogy and history is to link yourself to somebody cool and famous, somebody everybody knows and on whom you can stake a big, fat, personal and celebrated claim.
Link yourself to social networks.
Link yourself to the first item to designate the start of the list.
When it works, though, it should free you from having to email links to yourself, something too many people still do, despite the fact that most mobile browsers support some kind of syncing with their desktop counterparts.
Exchange links with yourself.
