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Phipps appears to be the first company to be publicly linked to the ploy.
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The advertising agency linked to the release said on Monday it was simply helping a friend locate the mango, but refused to categorically deny it was a marketing ploy.
Many Trump supporters dismiss the allegations as a liberal ploy to undermine the president, even as the FBI continues to investigate communications between Trump's associates and people linked to Russian president Vladimir Putin.
Needless to say, the ploy worked.
Using this emotional distress is a shrewd producer's ploy: while glamorous dates offer the illusion that viewers want to believe in, relationships gone wrong become the link to reality everyone can relate to.
And the link to happiness?
Report the link to Microsoft.
But the ploy appears to have failed.
Early signs are that the ploy seems to be working.
"Kerrey's company tried a bureaucratic ploy to get bailout funds, but the ploy failed," the ad says.
It remains to be seen whether Hodgson repeats the ploy against weaker opposition.
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