Carlson may be providing the wow, but the bottom-line payoff from what has already been two years of work won't thrill anyone.
The payoff line is always the same.
"The comeback country" – a payoff line that George Osborne has been longing to deliver for five years.
The video sequence is perfectly paced, so the payoff line lands beautifully.
The ads run with the payoff line: "In Britain the Sun comes out every day".
One of the longest running gags in US TV, Jimmy Kimmel repeatedly bumping Matt Damon from his ABC talkshow, may finally have reached its payoff line.
In each passage, it's the barbed payoff line that says a lot about Coe's true opinion of his charismatic rival's popularity.
BRUCE WEBER ++ 'LAUGH WHORE' For indisputable evidence that comedy is fueled by anger, take a gander at Mario Cantone's face as he approaches a payoff line in "Laugh Whore," his gussied-up stand-up comedy show.
The American-born banker, who could be in line for a payoff of £22m, is facing pressure to walk away with nothing after being paid £100m by the bank in the past six years.
Alliance Unichem recently hired Ian Meakin as chief executive, but it is thought unlikely he will stay long in the merged company and would be in line for a payoff.
CHARLES ISHERWOOD + 'LAUGH WHORE' For indisputable evidence that comedy is fueled by anger, take a gander at Mario Cantone's face as he approaches a payoff line in "Laugh Whore," his gussied-up stand-up-comedy show.
