The chains will not have to post calorie information for daily specials and limited-time items.
Arby's announced in March that it would offer its Southern Style Chicken at two for $4 as a limited-time menu item; soon after, Hardee's said it would roll out its Chicken Fillet Biscuit nationwide.
The limited-time dessert item is part of Burger King's latest push to win back customers -- who aren't concerned with living past the age of 55.
There were 79 limited-time menu items featuring pumpkin at the top 250 restaurant chains from August through October, more than double the 37 during the same period in 2011, according to Technomic, a restaurant market research firm.
Morningstar analyst R.J. Hottovy credited product innovation for the company's results, saying that while McDonald's is getting a boost from the improving economy, it's still outperforming its competitors due to its addition of new products and limited-time menu items.
Sources say that as early as next week McDonald's will introduce Tastes of America limited-time menu items pegged to U.S. locales led by a New York Classic burger with mustard, mayo and pickles.
"If you talk dollar too much, it erodes the customer's perception of you over time — you don't find a Maserati for a dollar". Some experts say there's little economic incentive for chains to continue offering dollar meals, which are less profitable than beverages or limited-time promotional items.
Burger King says it is pulling back from its menu/marketing strategy of introducing limited-time products in multi-item, seasonal waves.
Following the announcement of negative Q2 comp-sales growth in the U.S. and Canada, Burger King says it is pulling back from its menu/marketing strategy of introducing limited-time products in multi-item, seasonal waves.
This lets developers send branded, rich media cards with photos, emoji, buttons and GIFs to their users, which could tell them about things like limited-time offers or reminders of items left in their shopping cart, for example.
Pie Five moved its cauliflower crust from a limited-time offering to a permanent menu item after the product repeatedly set sales records.
