But she asserted that Reebok considers subjective "liking data" collected from human testers to be more important.
It is also shown that a technique based on ideal points such as LSA does not exhibit this systematic artifact when unfolding liking data.
Internal preference maps from actual liking data indicate that flavour and appearance descriptors of the distinct sensory properties of each type of vegetable positively affect liking, while the intensity of unusual flavours is related to sample disliking.
Finally, correlation coefficients calculated per subject between overall liking scores and dynamic liking data suggested the importance of the beginning of the consumption event in the overall liking (i.e., the time averaged response).
These might include the perception and memory of consuming the larger almond portion [ 23] or the perceived palatability of the test meals on this day, though this is not supported by the liking data.
Overall, the flavour and liking data collected in the present study support previous speculation that the negative effects of caffeine withdrawal encourage repeat consumption of caffeine-containing beverages, rather than caffeine having any direct effects on the perceived flavour of SSB.
