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At the top end, modern football likes to present the airbrushed image of an international superbrand.
It likes to present itself as "... a network of people who are passionate about bird habitat.
Radio 1 likes to present a rather brash, cheery, populist image.
The group likes to present itself as the vanguard of a "new pretentiousness" movement.
The church likes to present Hays as a racial-justice pioneer.
Nashville's country-music industry likes to present itself in public as one big happy family.
When enough unsolicited huzzahs pile up, the Haggler likes to present them in a column.
"Madonna likes to present her show with some kind of meaning.
Peter Hitchens likes to present himself as the Millwall FC of punditry; no one likes him, and he doesn't care.
These days, DiCaprio likes to present the posse not as a party crew but as a family.
The man who could on Sunday become Austria's first rightwing populist president likes to present himself as a centrist.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com