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Only people who are likely to read a novel called Sparkles had heard of Louise Bagshawe.
●1.6 times as likely to read a text message or email while driving.
The father who can access his e-mail from home is less likely to read a book to his children.
I am probably unusual, in that I am as likely to read a novel written 100 years ago as one of those shortlisted for this year's Booker.
It is possible that poor weather meant we were more likely to read a paper than go out and do something.
It seemed that English students were as likely to read a paper on a regular basis as their American counterparts, but the difference came when one considered usage of the BBC, primarily the Internet site.
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One finding from the tests of the new eStarch service showed that "if you love a brand, you're more likely to read an ad" for that brand, Mr. Sawyer said.
You're only marginally more likely to read an interview with them than encounter Salman Rushdie, but this possibly Machiavellian strategy has created enormous popularity through word-of-mouth and made sure that when they do appear, they retain a tantalising dollop of mystique.
With more than 6,000 digitalized images of Leonardo's works to choose from, Leonardo3 has virtually unbound all of his Codexes to communicate better "with people who've grown up on computers and PlayStations and aren't likely to read an exhibit blurb," said Mario Taddei, one of Mr. Lisa's partners in Leonardo3.
A blatant but true example from the Heaths' book is that back in the 1960s, before we had so much medical information on the dangers of smoking, smokers were much more likely to read an article headlined, "Smoking Does Not Lead to Lung Cancer," than one with the headline, "Smoking Leads to Lung Cancer".
I've registered myself under a few different topics, and it seems to me that I'm more likely to read an email asking for my help than remember to go to the site and browse for questions.
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CEO of Professional Science Editing for Scientists @ prosciediting.com