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Andy Bohjalian worked on the Kool-Aid account 10 years ago, in what he calls "the dinosaur days of kid advertising". When he started working on Dannon 2 1/2 years ago, he remembered the seminal lesson of his days on the fruit-drink account: Make a kid feel like he rules his universe, and he will likely desire the product that makes him feel that way.
Human beings by nature have multiple interests and to feel like you have to choose one thing goes against the very freedom you likely desire.
At $24.99 (just over £16) that feels good value, especially thinking about children's likely desire to replay the game to discover the bits they missed first time round.
Then Mr. Kelso led a team that cataloged what was left on the moon after the six Apollo landings, and it recommended how to balance historic preservation with the likely desire in the future to investigate how well the materials have lasted.
Add to the mix President Bush's likely desire to burnish his legacy, and the stage is set for cutting deals and passing laws.
A modest fall in true Chinese Treasury holdings -- given slower reserve accumulation in December and the likely desire to diversify -- is not completely implausible.
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His response was fittingly gnomic, graceful, and in accordance with the likely desires of his boss: "I'm the one who is remiss, but I will be conferring with the fact checker".
Even in Europe, Russia likely desires stability so long as the latter's security remains undisturbed.
The robot determines that the specified goal is likely desired but it also considers various other options the designer may have meant.
Sure outings with the family, arcades or movies with just the boys and sneaking girls in the house after dark are among the likely desires of their hearts -- as it is with most boys -- but the dream of fair treatment in the real world remains at the top of the list.
Girls were more likely to desire to be smaller than boys (OR=4.3), and to not like the way they look (OR=2.3).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com