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Exact(6)
A significant interaction effect is found for purchase intention, suggesting that both attachment and the number of endorsements influence likelihood of purchase.
According to a November 2014 study by marketing platform provider Swirl, 73percentt of consumers even indicated that beacon campaigns increased the likelihood of purchase during their visit. .
Research on the impact of the environment on shopper behavior generally focuses on the design of retail environments that produce positive consumer feelings in order to increase the likelihood of purchase.
So would the different labels impact the likelihood of purchase for men and women differently?
The effect of price on the likelihood of purchase was found to be significant for the salaried individuals, but not for the non-salaried individuals.
The possible explanation could be that brand user imagery could be the major positioning strategy that advertisers used to create positive attitude to their brands, hence increasing the likelihood of purchase [ 7, 24, 25].
Similar(54)
The results show that the social features of products can, on average, affect an individuals' likelihood of purchasing a product.
Mathematically it implies that the likelihood of purchasing a book depends on its up-to-date sales, (S_{i}^{t}).
Table 1 Frequency of response of participants' likelihood of purchasing a photovoltaic system Response Year Total 2005 201212 Very likely 2 1 3 Likely 2 7 9 Unlikely 7 7 14 Very unlikely 4 1 5 Total 15 15 315
He found that after controlling for selection bias, the likelihood of purchasing health insurance increases with health risk which is evident of adverse selection.
He argued that in Studying the mature markets of Singapore and Denmark, he was able to test the chain of relationships that drive consumers' likelihood of purchasing the global brand in a linear structural relations framework.
Related(20)
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likelihood of order
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prospect of purchase
possibility of purchase
likelihood of takeover
likelihood of selling
chances of purchase
likelihood of returns
likelihood of sourcing
likelihood of gaining
likelihood of becoming
likelihood of ordering
likelihood of buying
likelihood of getting
likelihood of revenge
likelihood of repeat
likelihood of success
likelihood of overdose
likelihood of promotion
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