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New menu items like snack wraps, Angus burgers, specialty coffees and smoothies have also helped boost sales in Riverside and elsewhere.
Now, a tiny place like Snack could be viewed as a curiosity, a testament to the rigors of the Manhattan real estate market.
The abrupt shift in how Mr. Peanut is portrayed is indicative of the challenges marketers confront in competitive categories like snack foods.
Calling the Keebler deal "transformational," he discussed plans for innovative new products like Snack 'Ums, cereal-flavored snacks in canisters, and efforts to use the Internet to promote more traditional brands, like Frosted Flakes, Raisin Bran and Pop Tarts.
It's a phenomenon that has resulted in some memorable, if wee, restaurants like Snack, a dynamic Greek place in SoHo that, with seating for 10, practically doubles La Sandwicherie's capacity.
Its first lineup of products include pacifiers, bottles designed to reduce gas or ear infections and accessories like snack containers and pacifier clips that don't damage baby clothing.
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"I know we like snacks in the cinema and that's 50percentt of the reason in going, but in this film, you can't have snacks," he said.
Eat with the locals at dahbas, informal tapas-like snack bars.
Under an agreement with the city, CremaLita Management, LLC, which partly owns about a dozen Manhattan stores that dispense the ice cream-like snack, will no longer use the term "low calorie" to describe any of its current products, and will let customers know when they are ordering a product that contains fat, even if the signs in the store advertise their product as fat-free.
The most fragrant item in the frozen aisle, gulab jamun is a doughnut-like snack made of deep-fried milk solids served in a syrup of rosewater, saffron, and/or cardamom.
For a more dessert-like snack, add whipped cream, a little chocolate syrup, and a maraschino cherry to the side.
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