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If sales are anything to go by, they like factual works: biography, sport, science, humour.
Another firm, Andreessen Horowitz, has spread money across several Internet sectors, including businesses like Factual that support data science by ensuring data quality.
The drive to maximize that comedy then seemed to overwhelm more sober journalistic instincts, like factual accuracy and the need to place the images in context.
It challenged received notions of knowledge, meaning and truth, and exceeded even the extreme empiricism of logical positivism by arguing that logic and maths, like factual statements, are open to revision in the light of experience.
Since words or passages cut for space were marked with a green pencil — changes that had to be made because of something like factual error were in red — the process was called greening.
And companies like Factual and InfoChimps provide platforms where anyone can share and manipulate data on any subject.
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The Places+ product will be competing with the likes of Factual and Foursquare's location database (each database allows mobile apps to display which restaurants and other venues are near a given location).
Before peers including Lord Bragg, the former ITV controller of arts and presenter of The South Bank Show, ditched by the broadcaster last year, Crozier added: "Not chasing audiences would open up things like the arts, like more drama, like more factual programming".
Men tend to like fairly dry factual bullets, and the shorter the better".
The Girl Who Was Plugged In (1974) reads almost like a factual account of life in 2016.
The public data sources for ClearStory will largely be the new category of "Data Marts," like Datasift, Factual, the Windows Azure Data Marketplace from Microsoft, and Infochimps.
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CEO of Professional Science Editing for Scientists @ prosciediting.com