But perhaps the most interesting lesson to draw from the timeless story that is Hadley Buys a Coat (truly, it will be studied by scholars for centuries) is that boyfriends don't like boyfriend clothes.
For example, an incorrect use of the word "like" would be: "The other day I got on this, like, bus and went to, like, Southampton to meet my, like, boyfriend"..
"Grace became so close to Damilola – it was almost like boyfriend and girlfriend".
"He definitely stayed on my radar screen, but he didn't seem like boyfriend material," she said.
The Chloé show was a good example of that, full of approachable pieces, like boyfriend jackets and nice tweedy pants with jodhpur straps tucked into rustic sandals, and capes in khaki and olive with blanket stitching and leather trims.
POIfriend (pronounced like boyfriend), which has nothing to do with the traditional Hawaiian dish of fermented taro, aims to be "the point of interest community that connects people and the places important to them".
