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Mr. Zapata said he planned to capture 10 "iconic women of our time," although his description of the project sounded more like a seduction strategy recommended by Penthouse.
"Virus" is something like a seduction: "I'm waiting for you, I'm starving for you," Bjork sang, with a sweet, wordless refrain and a voice of pure innocence.
While "2nite" starts out sounding like a seduction chronicle, when Mr. Sledge gets to his girlfriend's door she has second thoughts: "We been letting flesh lead and we get nowhere without the spirit," she sings, turning him down.
Before "Despite Everything," one of his most tender and evocative older songs, he told the sparse crowd, "This is a quiet song — it would be amazing if you could actually come forward," which, in his Rome-by-way-of-London accent, sounded less like a plea and more like a seduction.
The whole project felt like a seduction by someone with big, shiny teeth: so many A-list Hollywood stars, running barefoot on California sand, hands clutching muscular backs in ecstasy, all scored to the urgent bounce of "Papa Was a Rollin' Stone".
When the doorbell rang, I was working on a scene in which a harmless conversation between this teacher and a student was overheard by another teacher, a troublemaker, who would later testify that he had witnessed what sounded like a seduction.
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But sometimes a seduction, like a beach house, rewards the investment.
In 2010 LVMH disclosed that it held 17% of Hermès, a furtive move that earned it a regulatory fine and was described as more like a rape than a seduction by Hermès at the time.
This spring it created a promotion around a group it called Gamekillers — people who get in the way of a seduction, like a guy with a British accent who gets all the attention.
No matter how much they flatter you during your initial meetings (that is, if you even get to meet them) and tell you the book is a masterpiece, remember: this is a seduction, and like all seductions, there's a great deal of fabricated talk.
"It was a seduction".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com