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On Tuesday, a group of lawmakers played a commemorative soccer match, a lighthearted effort to mark the occasion of the start of the war in 1975.
That may have helped make Scott's lighthearted effort so effective.
A UnumProvident executive said the award was discontinued when it became clear that people outside the company were misconstruing what was meant as a lighthearted effort to boost morale.
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Some of the finalists from the nonprofit pool, which has raised almost $1 million so far, joined Arianna Huffington's Chief of Staff Dan Koh to discuss lighthearted efforts such as the Men Of HuffPost calendar, which supports RaiseForWomen, as well as more earnest issues such as shifting paradigms toward gender roles globally.
Though he is obviously not an expert (and not really a lobbyist, either), officials say the effort is a lighthearted way to underline Mr. Bush's message.
These chaotic gestures, in turn, seemed part of Kelly's effort to show how lighthearted she was, and how beneath her she found Bethenny's honor-roll pose.
The reactions, however, have not all been lighthearted, said Kinney, who has been making an effort to respond to as many people on social media as she can.
These efforts did, however, produce some notably lighthearted westerns, including Cat Ballou (1965) and Butch Cassidy and the Sundance Kid (1969).
Viewers of the commercial will notice that the spot takes a serious, earnest tone rather than the lighthearted tack that Major League Baseball sometimes uses in its promotional efforts.
The effort, mostly created internally, is centered on a lighthearted self-proclamation that designates Sept. 28 as "International Comfort Day," in a nod to the brand's promise of comfortable footwear.
Although seemingly lighthearted, the toy octopus experiment is part of a deadly-serious effort to understand the worrying ecological implications of a process known as ocean acidification.
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CEO of Professional Science Editing for Scientists @ prosciediting.com