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"Diet and light brands are actually health and wellness brands," Mr. Isdell said.
Sales of light brands constitute more than 50percentt of the cigarette market in the United States, according to Mr. Adelman.
Coors has small operations in Ireland and Scotland through which it sells its Original Coors and Coors Light brands, but has no presence in England.
Smokers who switch from regular cigarettes to "low tar" or "light" brands do not reduce their chances of getting diseases related to smoking, the National Cancer Institute said.
These smokers, instead of suing for harm done to their health, claim that Philip Morris duped them into believing that its more expensive "light" brands were healthier than its regular ones.
Earlier studies have shown that menthol seems to allow smokers to take in more smoke and, perhaps, hold it in longer, erasing any supposed benefits of the light brands.
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Today, the company's Coors Light brand ranks as the country's fourth best-selling beer.
Anheuser-Busch, part of Anheuser-Busch InBev, is introducing on Wednesday a campaign for its Bud Light brand, the official beer sponsor of the N.F.L.
There might be various reasons for a smoker to choose a light brand other than "the belief that lights were a healthier alternative," the ruling said.
Andrews said that if baseball could find other suitors, one option could be MillerCoors, whose Coors Light brand was replaced as the N.F.L.'s official beer by Anheuser Busch's Bud Light.
The campaign is extensive, including a fantasy football promotion using codes on more than one billion bottles of beer; television commercials from Translation in New York, the new lead creative agency for the Bud Light brand; and covering the paper cartons for 12-packs of 12-ounce cans of Bud Light with a material that to some degree feels like a football.
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