The writer Naomi Wolf supported the publisher's appeal to the "chick lit" audience.
She added: "Redesigning feminist staples and classic literary ladies to be more appealing to the larger and more lucrative chick lit audience is apparently a common practice".
Here, below orange and pink canopies and nightclub-tinted lighting, audience members gather for preshow cocktails, and dancers relax post-performance.
They covered Hank Williams's "I Saw the Light"; confused audience members reading the unfamiliar lyrics off a screen at the side of the stage tried to keep up.
Nica Burns, who ran the awards, refused to allow us to light the audience or, you'd be forgiven for thinking, the stage, so the video has a dingy feel as if lit by gaslight.
Deriding it as nothing more than ego driven and poorly made to try to portray him in a more positive light, the audience jeers at Mr. Burns for it.
The president was enshrouded in a beam of light, his audience hypnotized and a mysterious hand held the delegates in a state of trance, their eyes glued to the 'chosen man' whose words pierced their hearts.
The way Niedermeyer explained her role was as "a bridge builder" between Kinetic Light and audience members, bookers, patrons and the like who are unfamiliar with concepts of accessibility.
She mothered us all and even changed the lighting when audience members complained that the light was blinding them.
In the half-light, the audience hold their breaths, and scream with laughter.
