The "live" in "Ulive" is pronounced to rhyme with "give," to underscore that the online videos are in the lifestyle realm, devoted to subjects like food, health and home.
This article was originally published on HerAfter, a lifestyle site devoted to helping women live conscious, beautiful lives even after big struggles.
In addition to the limited-edition bottles, brand initiatives such as Societe Perrier, a series of high-end lifestyle sites devoted to "what's hot around the world" in nightlife and culture, reinforce the core identity of elegance while providing an added value -- being a fashionable, sexy and in-the-know friend.
Mr. Varet and Mr. Hertzan, who are former executives at MTV, sold LXTV to NBC Universal in 2008, after creating it in 2006 as a broadband television network and Web site devoted to lifestyle programming for urban consumers.
Her last big project, Hartmoor, which was defined in publicity materials as a New York-based "lifestyle and media company" devoted to "promoting wellness and supporting motherhood," closed shop after a few years and little output.
Amid all this, they even found time to launch a new section devoted to lifestyle called, what else, C'est La Vie.
This unsettling situation may have serious economic implications for the Indian Health Service unless more resources can be devoted to lifestyle interventions.
(NBC may also add a channel devoted to local lifestyle coverage, which would include real estate listings and restaurant reviews).
His heroics prompted a leading US lifestyle magazine - one typically devoted to the antics of Hollywood stars - to name him one of the most intriguing people of 1998, along with former Spice Girl Geri Halliwell and television empress Oprah Winfrey (though Mr Greenspan was not in the running for the same magazine's Sexiest Man of 1998 crown; that honour went to actor Harrison Ford).
Daniel Craig as Mikael Blomkvist: A co-owner for Swedish lifestyle magazine Millennium, Blomkvist is devoted to exposing the corruptions and malfeasances of government, attracting infamy for his tendency to "go too far".
