Their business model is to operate in the first phases of the value chain, generating revenues in the form of licensing payments, while licensees choose to rely partially or extensively on these upstream licensors to capture innovation.
"We're a technology developer and licensor, akin to a Dolby or a Dyson for cleantech.
In this paper, we use a two-step model to estimate a firm's licensing propensities; the first step estimates the determinants of potential licensors (willingness to license) and the second step identifies the factors of the actual licensing out of technology (licensing propensity).
We are always looking for new licenses to acquire and if we stay true to our mission, licensors will continue to reach out to us.
Therefore, he added, licensors need to develop a royalty rate that "reflects the reality" of business conditions in China.
Subject to the terms of this Agreement, the Licensor hereby grants to the Licensee a non-exclusive, worldwide licence for the Contract Period to load the Licensor Content on to its server and use, reproduce, transmit and publicly display the Content on the Licensee Platform in accordance with this Agreement and the Publication Limits.
1. Licensor hereby grants to any "DPL User" a worldwide, royalty-free, no-charge, non-exclusive license to make, use, sell and distribute Licensed Products and Services.
One licensor who preferred to remain anonymous told me that some programme-makers were actually giving their shows away – a sort of loss-leader.
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The licensing probability between two firms depends primarily on the size of a potential licensor, which, according to the theory, is consistent with the fact that a licensor is larger than a licensee on the average.
