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It is licensing the name for car accessories.
"We were just licensing the name and we had no creative input.
Licensing the name Cowgirl Hall of Fame to a Manhattan restaurant brought more honor than honorarium.
Trump's company has made millions of dollars there by licensing the name to Trump Towers Istanbul.
In no time at all, he was selling hundreds of thousands of books and licensing the name to everything from museums to paper cups.
In 2009, another investment group bought the Polaroid assets at auction and began licensing the name to makers of digital cameras, smartphones and other products.
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For example, outcries from consumer activists in the 1990s forced soft-drink marketers to stop licensing the names of brands like Dr Pepper, Pepsi-Cola and 7Up to companies selling baby bottles.
And unlike a network structure where they basically license the name, we own our name.
Later, YSL supplied designs and the name, but the boutiques were franchised, while Bergé licensed the name to accessory manufacturers.
From rented offices in Midtown Manhattan, Mr. Tozzoli runs the World Trade Center Association, a nonprofit organization that licenses the name to developers worldwide.
It is a division of Jones Apparel Group, not the Polo Ralph Lauren Corporation, which licenses the name to Jones.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com