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"It appears they have a solid grasp of licensing strategy".
"I think Sanrio has become somewhat more liberal in its licensing strategy," he said.
Under the licensing strategy, companies will be able to freely gain access to the underlying code that the Helix program is based on, but they will still pay a licensing fee when they sell commercial products based on the technology.
Antonioni, who is responsible for driving the global marketing and licensing strategy for ITV's flagship programme brands, has created a marketing team under the director of global marketing services, Caroline Stott.
[C7.] New Licensing Strategy for Sun Sun Microsystems is set to announce this week a new strategy for licensing its software to corporations -- an approach intended to simplify the way the company sells, maintains and upgrades its software and, with any luck, help turn its fortunes around.
When advocates or civil servants in one country do something well, whether this is coming up with a good licensing strategy or doing an informative economic study on pricing models, interested parties in other places (hopefully!) start thinking about which bits they might be able to copy in their own country.
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Comparing fully and not-fully integrated firms we find differences in the use of licensing strategies.
We also discuss the implications of these findings for research on the market for technology and licensing strategies.
There are companies that are pursuing licensing strategies that are also relatively capital-light.
Instead, they are seeking partners for joint development efforts and licensing strategies that could result in significant royalty streams.
But WARF, which contends that its licensing strategies are fair, says its critics are using hindsight to suggest what was obvious at the time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com