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The size of the marketing initiative left one newspaper reviewer wondering, "are [the Quests] back because they're too cool to die, or because they're too well known to be squandered as a licensing product?" Turner worried that the promotion might over-hype the brand, and timed commercial roll-outs over the life of the show.
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All the big drug companies are already licensing products from or taking equity stakes in biotechs.
Biovail has restated earnings, changed its accounting for revenue from licensing products and replaced its top executives since the S.E.C. began its informal inquiry in November 2003.
Further, sports' share of the licensing products business slipped to 16percentt from 19percentt from 1996 to 2000, according to the Sporting Goods Manufacturers Association.
With the first X-Men movie, it did better from licensing products than from the movie itself.
This chapter explains the semiconductor intellectual property (SIP) overview, business environment, sourcing products, evaluating business models, product enablers, licensing products, and the provider and buyer perspectives.
Licensing products and technologies is by far the most popular route for McGill inventors to take, and OTT's at universities everywhere show this same trend.
They made careful decisions regarding their endorsements of toys and other products, and avoided over-extending their brand by only licensing products that correlated with their image.
The Cassius Clay shirt will now be sold as an officially licensed product.
These kits are either available for free download under an open-source license or available as a commercially licensed product.
"The Kodak Digitizing Box is a brand licensed product from AMB Media, the creators of Legacy Box.
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CEO of Professional Science Editing for Scientists @ prosciediting.com