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It may be a smart move for King, commercially, since characters open up more opportunities for licensing and merchandise, and even other forms of entertainment such as video.
The deal will see the expansion of the Simon's Cat franchise, including looking at opportunities for a TV series, publishing, licensing and merchandise.
The BBC only ever commissions programmes with the aim of serving our licence payers and the original idea is of paramount importance when commissioning programming for this dedicated audience, not licensing and merchandise opportunities.The two CBBC digital channels will offer up to 90% originally produced programming across all the genres.
Revenues include those that accrue to the team from the stadium, broadcasting, licensing and merchandise.
The estate's portfolio of more than 200 licensing and merchandise deals got a nice boost from the late star's 75th birthday celebration as well.
The rest comes from licensing and merchandise, like board games, plush toys and an official magazine thats currently outselling GQ in Britain.
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Archie Comic Publications waived licensing and merchandising fees.
How do "licensing and merchandising" impact the "Sesame Workshop"?
Warner Brothers was awarded the worldwide licensing and merchandising rights last fall.
LACROSSE National Lacrosse League NLL--Named Billy Paige vice president of licensing and merchandising.
Its vast potential for licensing and merchandising was capitalised on, the judges felt.
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