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NetEase licenses games from Blizzard Entertainment in the U.S. In 2014 it launched Blizzard's "Hearthstone: Heroes of Warcraft" for the iPad in China.
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The WMS Gaming booth included more than a dozen licensed games, including "Don Ho's Kahuna Kash" and several based on the Monopoly board game.
The first generation of online Chinese games were licensed games from Korea.
Movie licensed games have generally sucked something fierce.
The company also kept up its 68.6% margin, which was "welcomed news given the growing contribution of lower margin licensed games," Citi analysts wrote.
A new TMNT game will being come as one of the four new movie licensed games as well.
As for licensing games in the future, Sawel says Zynga will do this when it makes sense.
Well, it's not all bad, but I'd say that a full 90% of the big list is fluff, franchise, and licensed games.
TouchMe is homebrew-based device that will only work with specific homebrew software, so don't expect to Sony to start licensing games that have touch screen compatibility.
From crappy Atari carts leading to the North American crash of 1983 through to the glut of license games cranked out by early 2000s EA, developers cornering markets is generally bad news for all concerned, including themselves.
At the time of the company's founding, licensed games were generally expected to be dross.
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