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The picture was taken by an independent photographer who, as owner of the copyright in the photograph, licensed the use of the image to Topshop.
It has licensed the use of the Nokia brand on handsets for 10 years, but the Finnish business will retain ownership of the brand.
Sangamo has licensed the use of zinc fingers to Dow Agrosciences for creating new crop plants, and has reserved medical uses for itself.
The photo of the Barbadian singer was taken by an independent photographer who owned the copyright in the photograph, and licensed the use of the image to Topshop.
To help introduce a new mascara, Hypnôse Star, the brand has licensed the use of the cartoon character in advertising and store displays.
The N.C.A.A. is defending itself vigorously in the case, maintaining that it "has never licensed the use of current student-athlete names, images or likenesses to E.A.," which is also a defendant in the case.
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In Vietnam, meanwhile, the Civil Aviation Authority said it would not license the use of the Max plane in the country pending the results of investigations and remedial measures.
A further inefficiency is highlighted by examining the accounts of the independent charity Fairtrade Foundation, which licenses the use of the Fairtrade mark in the UK.
They can keep the code dark and sell the products made with it; or they can license the use of the code under a confidentiality agreement.
The Mio Slice will be the first wearable device to feature PAI, but Mio plans to license the use of the PAI algorithm to other companies, Wisløff notes.
It is, of course, a great inconvenience to publishers not to be able to license the use of the books they have sold and receive additional profit.
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CEO of Professional Science Editing for Scientists @ prosciediting.com