If you are more interested in building a library of content like tutorials, the time between postings can be longer.
DVRs and online streams offer "a fairly large library of content available on an on-demand basis," said Amy Banse of Comcast Interactive Media.
Vestager cited the example of a Netflix subscriber in Brussels, paying the same price as a British subscriber, but given access to a much smaller library of content than is available on the Netflix UK site.
Building up a library of content is relatively easy, says Rupert Ashe, the chief financial officer of Videojug in Britain, which went live in 2006 and now has 100,000 how-to videos.
Often dubbed "the Netflix of Europe", LoveFilm is yet to launch in the US, where Netflix has built up a formidable library of content watched by 20 million customers.
Last month Netflix launched in France with a library of content that was just enough to justify its monthly €8.99 cost (almost A$13), but offers considerably fewer titles than other more established Netflix services across the globe.
As the competition has increased, Netflix, the largest online streaming service, has been building its own library of content with award winning shows including House of Cards and Arrested Development.
Netflix has been forced to twice raise the amount it charges its 23 million subscribers to watch films, as chief executive Reed Hastings has made clear his determination to bolster the firm's library of content.
"The longer game is to have a complete library of content," Porter said.
Unlike Netflix, the goal is not to have an endless library of content.
