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Mr. von Ahn, by contrast, is leveraging what he hopes will be crowds flocking to Duolingo for free language lessons.
"We're leveraging what we've got, which is the New York in our first name and the Technology in our last name," said Edward Guiliano, the institute's president.
The goal is to advise marketers on "leveraging what the advantages of their brands are," said Ms. Lovatt, 46, "and how they can be better used in the marketplace".
Mr. Yormark, who considers himself a follower of the sport, speaks with excitement about attracting boxing fans — from inside and outside the borough — by leveraging what he likes to call Brand Brooklyn.
"Casinos are turning swimming pools into clubs and leveraging what had been underutilized assets," says David Schwartz, director of the Center for Gaming Research at the University of Nevada, Las Vegas.
From smart cities and automated personal assistants such as Siri to crowdsourced medical research, 2015 will be the year we shift focus from fighting for privacy to leveraging what we get in return.
Similar(37)
"What we're trying to do is find ways to leverage what we do," he said.
"The best way is, we should leverage what we have," said Mr. Shih, the Asustek chairman.
"Let's leverage what we have rather than spend money" at the summit, Briens said.
And wasn't leverage what got us into this mess in the first place?
"What I would like to do is to leverage what we have and make the visitors' experience better.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com