Morris et al. (2002) define entrepreneurial marketing as "the proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation".
So that is fundamental, which is a way of saying these ideas of leverage and value creation and optionality, they actually have a lot of life in them and if think about them in that way as opposed to the anti-septic quantitative mathematical way that they're usually portrayed, they take on a different life.
In both cases, the business models leverage on value creation and capture.
A company's offerings have value to the degree that customers can use them as inputs to leverage their own value creation.
What behind-the-table concerns do negotiators have and how can they leverage these for value creation and claiming during the negotiating process?
Value adding concepts from the forward- and reverse supply chain may leverage the process of value creation.
But a global mindset's true value comes when global leaders act as global entrepreneurs and leverage their mindset for value creation.
Think of density as a measure of the amount of information, knowledge, and other resources that an economic actor has at hand at any moment in time to leverage his or her own value creation.
And you do that with high quality – drive the brand – and if we do that, there's leverage and then there's value creation.
Contract duration as component of contract design has both a transaction cost savings function by mitigating exchange hazards and a strategic value creation function by leveraging knowledge-based resources.
Having demonstrated the complexity of issues being researched, it then synthesises these back down into a theory of value, and develops a framework based on four separate value-generating processes (value creation, value capture, value leverage and value protection).
