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While other apps may be leveraging context, Meh is leveraging something greater than that: complete and utter disinterest.
The common storyline was this: the e-mail account was created for a young, highly supervised child — and it's that same child, several years later, who's leveraging something his parents don't think about much anymore into something they didn't expect.
*Core "might involve leveraging something the company does well into a different space to generate new revenue streams," Tuff notes.
*Adjacent moves occupy the middle ground between core and transformational innovations and involve leveraging something a company does well into a new space.
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"The pick is a historic pick, and you want to leverage something like this as much as you can".
This is just the latest education-focused project trying to leverage something fun to teach something complex.
And unlike the Rift or Vive, which requires an additional investment of a $2,000 gaming PC, mobile VR leverages something most consumers already own — a smartphone.
While this is one more step away from gaming for Rovio, it's still looking to leverage something else the company has really nailed with its Angry Birds franchise: interactivity.
But the most successful crowdfunding campaigns leverage something even more important than the beauty or cool factor of the product – they harness the Ikea Effect, which dramatically increases the value of a product to customers by involving them in the creation process.
Someone probably said something about leveraging the smart home and disrupting the kitchen and they were off to the races.
Well, maybe those aren't as likely, but given what we've seen in the last few months, with Google buying Motorola, and with Android use growing and iPhone profits skyrocketing, expect Facebook to do something big, something ambitious, and something that leverages its massive user base to penetrate the fabric of the mobile experience with social, by all means necessary.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com