Following this view, and by leveraging customer interaction analytics, organizations will be able to reshape their support strategy and to rearrange interactions across any channels [5] that meet changing behaviors of end-users.
Taking a sample of about 50 McKinsey-supported implementations of big data projects in the last two years, in sectors as varied as chemicals, grocery retail, telecom, or oil and gas, roughly two-thirds of them seem to be biased towards leveraging customer data.
By using its mainframe business to leverage customers into buying IBM's x86 and Unix servers, IBM may be asking for more trouble from the Feds.
The latter is perhaps the first signal that Allstate has a bigger vision on how it could leverage customers' data beyond a "customer loyalty-slash-retention play".
It is a business strategy that, instead of using a top-down, command-and-control approach for growth, builds on the nature of today's hyper-connected, open, and globalized world to leverage customers, partners, even competitors.
We think that finding ways to leverage customer data to deliver customized shopping experiences, combined with hiring and training employees to personalize the experience, is the future of brick-and-mortar retail.
"It leverages customer interests to deliver additional real-time value".
TellApart exists to address this need by helping online commerce companies leverage customer data to dramatically increase sales".
Kal Patel is talking about Twelpforce, an initiative from Best Buy that taps into the essence of Twitter to leverage customer service.
Aiming to lower the barriers for SMEs who want to get in on the loyalty scheme action, Stamp.it is a platform and smartphone app that essentially takes away the heavy lifting for smaller retailers who want to leverage customer loyalty through various marketing activities using a "loyalty card" model.
