The crossovers, for the record, have been largely one-sided: Film stars call a lot of shots on Broadway these days because of their box-office leverage, and movie studios and producers — envisioning profits in brand-name material — are racing to make musicals out of famous pictures like "King Kong" and "Rocky" and recent fan favorites like "Little Miss Sunshine" and "Slumdog Millionaire".
"We believe there will be opportunities to leverage popular movies and videos that responsibly communicate campaign messages, after they have been released," Gen. Barry R. McCaffrey, the office's director, said in testimony prepared for a Congressional hearing today.
Real life scenarios leverage their shared movie scripts, constantly cueing them to throw out a line or break out in tandem dialogue for the hundredth time.
In its latest bid to leverage its animated movies of yesteryear, Disney is looking to unsheathe a live-action remake of its 1963 fantasy "The Sword in the Stone".
Everything I had in my life was leveraged to make this movie".
Simonds said Savitt will help kick-start the studio's online content business, leveraging its relationships with movie stars and major writers and directors.
If a studio can create stars whose appeal exceeds that of the movies in which they appear, it can also leverage that stardom in tentpole movies to come and leave the memories of failed or lukewarm comedies or mysteries far behind.
Today's announcement leverages Blockbuster's name in movie rentals.
Those companies have wider media reach -- and potentially greater leverage -- because of holdings in movie studios, radio and, in the case of AOL Time Warner, a huge presence on the Internet and in ownership of cable systems.
The company will also better leverage its vast catalog of music, movies and games to differentiate Sony gear, Mr. Hirai said.
