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Startups like Loopt, Brightekite and Limbo are all offering social networking products that leverage location awareness.
Brands use it to surface the right kind of content into their apps and also leverage location.
The mobile social network that wins will go way beyond, say, Facebook's iPhone site, which doesn't leverage location information, or help you meet people around you.
– Nokia announced that it is planning to integrate Groupon deals into Nokia Maps and leverage location information from Nokia Drive and Nokia Transport, so that people can find local deals in the places they go to most often, or plan to visit.
Coming in on the tail end of the social/local app hype cycle, SocialRadar is competing in a market where several companies are still trying to leverage location as a tool for social networking, whether that's dating apps like Tinder or other friend finders like Foursquare's Swarm, for example.
Calls-to-action can also leverage location data by encouraging consumers to visit a specific store location while they're in the area.
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The new mobile experience enhancements, for example, enable developers to leverage location-based personalization.
Certainly, it seems that it's only a matter of time before our devices, cars, wallets, and beyond can pinpoint our locations within feet; the rise in startups and businesses that leverage location-based services show that this is no passing trend.
Even though an offer is free to create – if Facebook can leverage location-based mobile offers – page owners will begin to see the ROI and will purchase ads and sponsored stories against these offers to get more distribution beyond what is given for free.
With hyperlocalism making marketing noise these days, many businesses are looking to leverage location-based enterprises such as Foursquare to microtarget potential customers where they live.
RevealMobile appears to specialize in mobile revenue and leveraging location data for ad targeting.
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