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It could leverage its brand to instantly compete against the existing players.
It's a smart move to leverage its brand through a partner to brand out into new markets.
Beyond hardware it is betting that a digital services play can leverage its brand to pay dividends, with its payments platform — funded by another acquisition — representing a critical part of that strategy.
Beyond hardware it is betting that a digital services play can leverage its brand to pay dividends, with its payments platform — funded by another acquisition — representing a critical part of that strategy.
Mr. Iger, who has a month-old granddaughter, says Disney has an opportunity to leverage its brand.
This was at the heart of the last "brand NHS" uproar - the recommendation that the service leverage its brand and run businesses overseas.
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Scotts' strategy is to leverage its brands, offering homeowners a Scotts lawn and Miracle-Gro landscape.
Aol seemed like a good fit for the project, he said, citing the company's ability to leverage its brands and distribution network.
We felt we could leverage its brands and its technologies.
Warehouse club Costco entered the home furnishings market by leveraging its brand, no-frills/premium-products retail concept, and customers.
A warehouse club that sells premium brands such as Polo, Cartier, and Waterford Crystal, Costco entered the home furnishings market by leveraging its brand and retail concept.
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CEO of Professional Science Editing for Scientists @ prosciediting.com