MuHive: A social CRM startup that already helps some of India's online retailers leverage social conversations.
Second screen experiences are increasingly common; startups like Fanatix, GetGlue, MOVL, and countless others are developing platforms and apps to help users get more out of their TV viewing experiences, and networks are encouraging hashtag campaigns and turning to Twitter to leverage the conversations already happening there.
However, I think this platform holds a lot of promise and will resonate with many of us who are hungry for intelligent, respectful discourse and new ways to leverage online conversations and communities.
The new plan involves leveraging that conversation to potentially drive subscribers to Beats Music, apparently, and using what Twitter is already good at with regards to music is likely a much better path to revenue overall than trying to get users to buy into yet another destination for music discovery, of which there are now many, including new offerings from the likes of Samsung and Microsoft.
But after that, use that term sheet as leverage for other conversations.
When oversupply is no longer an issue, publishers may be able to gain some (if limited) leverage in the conversation.
451 Degrees – Graffiti, a new SaaS, helps content publishers leverage the millions of conversations that occur on their content everyday.
Each of us has the power to elevate our thinking, start conversations, and leverage our purchasing power to make environmentally-friendly and ethically-conscious choices.
It is a social discovery site for local events and things to do, curated by your friends and people who share your interests and your lifestyle, by leveraging word-of-mouth conversations on the social web.
But to quote former federal prosecutors as calling this move "an unsubtle conversation starter" or leverage to secure cooperation misses the real problem that such tactics present to the criminal justice system.
