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That helped us leverage an existing network of millions of people without having to build our own infrastructure.
He noted that Bertelsmann boasts a list of millions of book club customers and that Barnesandnoble.com had the support to leverage an existing brand and mindshare that's been previously established with customers".
Even Walkers Crisps are in on the act now because, to paraphrase a popular philosophical thought experiment, if a man wears his pants on the telly and a subsidiary of PepsiCo doesn't use it as a tool to leverage an existing market base, will anyone actually see it?
Using that ready chassis has shortened development and allowed Coda to leverage an existing production line.
Establish or leverage an existing international forum that brings the stakeholders (government, military, civilian, civic, populace, international organizations, non-governmental organizations, etc).
You can't simply think, "I'm going to come up with an idea and leverage an existing community to make it thrive".
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Finally, competing against more settled betting brands and products (with incumbent lobbying power) is likely to be far less attractive than being part of an early regulated 'land-grab', leveraging an existing '.com' presence.
The catch with Bonobos is a higher-than-average cost of customer acquisition, because it's not leveraging an existing brand.
Although, unlike China's WeChat for example, Circle is having to build its network from scratch — rather than leveraging an existing and highly popular messaging platform.
ARGs have often been used to promote more traditional media: The Beast for the movie AI, I Love Bees for Halo 2 — once again, leveraging an existing franchise.
Looking at today's tech giants, it's easy to spot companies that have leveraged an existing target audience using innovative technologies.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com