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The best viral marketing campaigns could not have achieved this level of brand awareness.
The red line is the "easier" statement, requiring a lower level of brand love for a respondent to endorse.
"We have already done a pre-wave study," said Mr. Schiffman, referring to an analysis of the current level of brand awareness for the Weather Channel.
However, just because the scale maximum is 35, that doesn't mean that a respondent who exhibits a high level of brand loyalty will say 7 across every question.
Moreover, the three-way interaction between brand equity, branding strategy, and presence of crisis revealed the effectiveness of the corporate branding strategy, which varies depending on the level of brand equity, under crises.
The findings of this study will enable marketers to develop appropriate post-crisis strategies based on predicted consumer responses depending on the level of brand equity and branding strategy.
Similar(21)
"The Hartford area is one where we enjoy a high level of brand-name awareness, and it is also a market in which there is a good potential to acquire new customers," he said.
This is the desired level of branding across Columbia University Libraries electronic resources.
Donald Trump achieved that level of branding, and he's reaped the rewards by trademarking his name.
Matt Fowler of IGN said "The Camel" was a particularly funny episode, and that the parks department's collaboration on the mural allowed "each character being able to instill their own level of brand-specific insanity into the mix".
After that, the trucks are going to pack up the screens and the LED displays and the television sets and Times Square can go back to its baseline level of branded intensity.
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