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If one refuses to hire Catholics or Jews or women even when they are most qualified, the product one offers for sale will be more costly to produce as a result, and if the market for this product is competitive, one cannot raise the price at which one sells it but must accept lesser profit than one would have obtained had one's hiring decisions been unprejudiced.
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Gallons of digital ink, mixed with no small number of tears, have been spilled over the news: whether it will result in greater or lesser profits for the Times, whether other publications are likely to follow suit, and whether any of that matters when paywalls are so easy to circumvent.
It is also how much of the profits lesser lights are taking home.
While there is nothing inherently reprehensible about this approach, it was widely interpreted as Myriad's emphasis on profit and lesser commitment to creating an evidence base before widely introducing BRCA testing.
Where it is exploitative or where it is transferring profits to lesser taxed areas away from the areas in poor countries where those profits are earned, then it's quite right that NGOs should speak out.
That's significant, since it was Sony subsidiary Columbia who were embarrassed by the leaked news that Lawrence was paid a lesser percentage of the profits of American Hustle than her male co-stars.
Secondly, while the approaches used in this study have allowed the collection of rich, qualitative information, the study was also constrained by this unevenness of the available information, with its bias towards the state sector and to a lesser extent, not-for-profit private providers, resulting in uneven insights in relation to other important, but poorly documented, market segments.
Their scattered overseas owners might have had different reasons for buying into the Premier League growth story, and be motivated to a greater or lesser extent by prestige or profit, but there are now clear differences in strategy.
Short-term gains to companies in off-shoring and outsourcing jobs, leaves us with failing public services; an outsourcer has to make a profit, resulting in lesser-quality services.
One executive familiar with NBC's Thursday night strategy said the network had for years made its biggest profits on those lesser shows on the half-hour, because the hits tended quickly to become extremely expensive thanks to escalating salaries for stars and writers.
Bonds have been another steady source of profit, as, to a lesser extent, have structured products, securitisation and distressed debt.A lack of transparency in financial regulation has also reduced Japan's appeal compared with, say, Hong Kong or Singapore.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com