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"If they are offering a lesser product than a competitor, they will lose customers," he said.
Fans in Minnesota may pay half the price for tickets and lower concession-stand costs, so they receive a lesser product on the field.
Offering a better product to substitute for a lesser product (not just one that is aesthetically different) would stimulate business, attracting a whole new sector of fashion buyers.
Natural Cheddar, which they started off with, crumbled and didn't slice very well, so they moved on to processed varieties, which could bend and be sliced and would last forever, or they could knock another two cents off per unit by using an even lesser product called "cheese food," which had lower scores than processed cheese in taste tests.
They rebalanced the mix by creating a lesser product (passengers would get hot, cold, or wet under certain weather conditions), with a lower image, and a lower price.
It's not only a significantly lesser product, but it's actually going to cost more money in the long-run, making it a lose-lose proposition any way you slice it.
Similar(53)
In any business, Mr. Leblang said, there must be a market for lesser products.
"I don't sell lesser products because they'd be back in three months looking for new things," said Karin Rego, the store's owner.
Whole Foods' makeover comes amid a tumultuous time in the grocery industry, as customers struggling to pay for higher-priced fuel and food are trading down to lesser products and discount-oriented stores.
The Internet was allowing car buyers everywhere to pore over the specifications of vehicles available in the United States or Europe, enabling consumers in developing countries to home in on quality products in mature markets and empowering them not to settle for lesser products.
Logic tells us that you might get away with lesser products if you accept frequent maintenance, or higher risk, or whatever.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com