Over a quarter of the brand's online sales are repeat customers (compared to an industry average of 10% or less); word-of-mouth is a huge way that women find out about the brand.
I've been quoting, more or less word for word, the description of social conditions in the capital city of the Roman Empire given by a decidedly upmarket historian of the 4th Century, Ammianus Marcellinus.
Facebook is a lot more crowded and all the campaigns can expect less free, word-of-mouth, advertising on it.
For the most part, it at least appears the majority of restaurants worry less about word-of-mouth goodwill and are more focused on accumulating badges and stickers to paste underneath their menus as patrons window-shop.
In general, emotional chunks consist of less words than neutral ones.
As part of LIFT, it offers a more or less word-free succession of terrible but riveting images.
Knowledge of the spot seems to be spreading less by word of mouth than by happenstance.
As for marketing, it wasn't so much a film's own advertising as less formal word of mouth that did the trick.
The muted reaction to the most anticipated titles, on the other hand, may end up helping films opening later in the festival or with less advance word of mouth.
Q. Are there things that, as a leader or manager, you've learned to do less of over time? A. I'd say probably less word-smithing, less massaging of the work product, more thinking, more reflecting.
With less words, the emotional core of her book is exposed and far more effective.
