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She herself has become an avid user of Dove deodorant, saying it irritated her skin less than competing brands.
(An underperform rating suggests the analyst believes the stock will either fall within 12 months or will rise less than competing companies with higher ratings).
That means dropping the illusion that politics is about no more than efficient management of the economy: it's about nothing less than competing visions of the good society.
Researching the price of branded products like organic chips in Arizona recently, Mr. Wolf said, he found that Whole Foods charges, on average, 3percentt less than competing local supermarkets.
Its products, which include spring mix, Asian greens, baby arugula, baby kale, basil, and several varieties of tomatoes, will cost no more and in some cases will sell for less than competing brands.
Lower rates are among the attractions -- Cox says it charges as much as 30percentt less than competing phone carriers for comparable service -- and more people are making the switch.
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A full passenger train does use less energy than competing transportation.
Like other catalytic innovations, KickStart's products may seem to perform less well than competing goods.
The consumer versions of the BlackBerry 10 phones no longer use BlackBerry's special network, making them no more, or no less, secure than competing phones.
Wind and rooftop solar power, it adds, use less water than competing forms of energy production.
"Idle Smart's solution is 80% less expensive than competing technologies and is the only solution that provides remote vehicle management across all OEMs on one platform," Bennett says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com