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Everything is deflated somehow, slightly drabber, less shiny and fabulous.
(Perhaps the Duchess of Cambridge's hair becomes slightly less shiny).
"I want something less shiny, less consumerist, more productive".
He could talk about it, but perhaps in a less shiny way".
Lacking official support or awareness, less shiny approaches don't get the focus they deserve.
The trademark gold buckles on the Gucci loafers are now less shiny, more a burnished gold.
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My temperament prefers the latter – and i360 gets a bit awkward when it has to connect with its less-shiny surroundings – but both play Lazarus with locations that seemed doomed, and both are magnificent achievements.
The tech press (including me) should write less about shiny new things and more about how to make old stuff last longer.
It is surely a signifier of the sector's growing sense of optimism, that this year's PPA Digital Publishing Conference was a lot less about shiny new digital and a lot more about good old publishing itself.
The debut of his new one, "Luck," definitely left me feeling less than shiny and happy.
Following Evans' lead, many of the photographers in "Constructed Worlds" are interested less in shiny new landmarks by pedigreed architects than in vernacular architecture or buildings that are half-destroyed or falling apart.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com