Some stations, particularly at major supermarkets, are charging under 100p for a litre, but many less competitive retailers are still asking for prices approaching 110p.
Consumers were buying less than retailers had expected, and stores had to mark down inventory to get it out the door by Christmas.
But it could be that families are spending a little less, thinning retailers' profits and forcing them to cut back on staffing.
It's not surprising that, as traditional tactics have become less useful, retailers have responded by making the holiday season weeks longer than it used to be.
The point of a mall — the reason so many stores are clustered together in one building — is to allow smaller, less powerful retailers to share in that traffic.
"We are concerned that too few drivers are benefitting from these incredibly low oil prices as many less competitive retailers are still selling fuel at far nearer to £1.10 a litre than £1," said Simon Williams, RAC spokesman.
"We are concerned that too few drivers are benefitting from these incredibly low oil prices as many less competitive retailers are still selling fuel at far nearer to £1.10 a litre than £1," Williams said.
"The people that normally donate to us have less, the retailers are selling to discount stores because people are shopping in those places, and now we have less food and more people.
But once a popular album became less popular, retailers would return the unsold cartridges, expecting credit towards new titles.
But in both department stores and less prestigious retailers, you can find lots of celebrity scents, said Helen M. Caldwell, a professor at Providence College in Rhode Island who studies luxury marketing.
