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A real revival would require a return to the less competitive, less globalised economy of the 1950s and 1960s.
"The single biggest challenge facing Western multinationals is the lack of emerging-market experience in their senior ranks," says Mr Ghemawat.Such companies' boardrooms are even less globalised.
Factory owners and their customers took the higher costs on the chin: in those less globalised times there was nowhere else for them to go.
But the breadth of connectedness has continued to slip, and is now 4% lower than in 2005.At first, as the economic crisis took hold, both trade and capital flows became less globalised, but since 2009 trade has bounced back whereas capital flows have continued to become less globalised, says DHL.
Bosses grouse that the young eschew overseas posts; even a foreign-ministry official confides that Japanese diplomats prefer to stay at home.The herbivores are markedly less "globalised" than their elders.
So, if the world economy really is becoming less globalised, what would this mean?
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John Quelch of the China Europe International Business School in Shanghai argues that place matters more, not less, in a globalised and virtual world.
On the other are millions of people, often resident in post-industrial towns and cities, who are much less enthusiastic about a globalised world, and – needless to say – full of angst and anger about post-2004 immigration.
GDP per head in these economies grew by an average of 5% a year during the 1990s (compared with 2% in rich countries) and their poverty rates declined.However, another 2 billion people live in countries that have become less rather than more globalised.
The manifesto as a medium of artistic articulation has become less relevant in a globalised art world.
As Francis pointed out, this globalised world has become "less and less Eurocentric".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com