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"I always used to say you have to be impervious to the word 'No.' 'No' means, 'Not right now.' It definitely can't mean 'No.' That's why people who have less fare better in show business: because they're not accustomed to getting it the first time around".
Any other mode of behaviour -- say, a cab driver charging less fare to a blind woman, a phenomenon which is surprisingly common - was considered "irrational" and demanded an explanation based on selfish reasons (e.g. "ego motivation," meaning the cab driver just wanted to feel good about himself).
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Perhaps they were watching less frivolous fare.
Here's hoping Mr. Nguyen's "Monster" offers more robust and less predictable fare.
He asks whether a maker of less controversial fare would have run into the same trouble.
Children are welcome but might be happier at a place with less ambitious fare.
Entrees come in several divisions, starting with lighter, less formal fare like salads and sandwiches.
But there are also more imaginative enterprises with less predictable fare.
He was frustrated because the theatergoers seemed to like less challenging fare best.
There's no doubt that Miramax enticed US audiences to less familiar fare.
Yet, he just as happily brings up racier, less substantive fare, like the 1980 movie "Three Lederhosen in St. Tropez".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com