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Operates a "peer-to-peer" lending website for personal loans.
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"It's particularly competitive for those looking for loans of £2,000 and £3,000 where it offers the lowest rate on the market, excluding lending website Zopa and existing customer deals," says Michelle Slade, from comparison site Moneyfacts.co.uk.co.uk
Secondly, the lending website provides a variety of functions that enable borrowers to indicate their creditability.
Firstly, lenders make direct investments on the lending website, and they can learn the detailed information about online borrowers.
Since the first P2P lending website, Zopa, established in U.K., P2P lending has spread all over the world, such as Prosper in U.S., Smava in Germany, Popfunding in Korea, and Ppdai in China.
The Predatory Lending website is a unique political cartoon.
I created a lending website with my friend.
This research is quite similar to (Yang 2014), who use photographs in online P2P lending websites to study the transactional behaviors.
P2P lending websites such as Prosper and Lending Club help match borrowers with individual lenders who are able earn a return on their investment.
A few noteworthy peer to peer lending websites include: Prosper (http://www.prosper.com/) Lending Club (https://www.lendingclub.com/) GreenNote (https://www.greennote.com).com
The lack of advertisements also lends the website a more professional, and possibly trustworthy, appearance than some of the other websites assessed during this study.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com